In this blog post, you’ll get to learn about some of the insidious ways in which television productions (mediated through such digital provisions as the Spectrum Cable TV service) manage to impose their own line of moral and cultural standards on unwitting populations around the world.
A society’s cultural zeitgeist (at a particular point in time) is largely determined by the entertainment mediums frequented by its people. No one can fare well by sticking solely with his/her work obligations. Individuals need to have some cathartic downtime in their lives, otherwise, they risk falling prey to a paralyzing form of despondency. Television, commercially mediated through such digital subscription provisions as the Spectrum cable TV service, provides a good means of escapism for most people.
In this post, I’ll list some of the ways in which all screen devices (including the television) offer more than just a simplistic form of audiovisual entertainment.
And if you didn’t already know this, most screened productions harbor a subtle variety of potent commercial messages. These psychologically-affective ‘packets’ of information, after gradually piling up in their spectator’s minds’, foster large-scale sociocultural transformations.
Television – the Driver of Cultural Change
The overt manifestations of such shifts are discernible in the different ways that people start to think, act and react to a range of social issues. And it is when these collective changes are analyzed against the cultural background of preceding generations that their presence becomes distinguishable.
Take, for instance, the pressing issue of LGBTQ rights in the United States and several countries of former Western Europe.
Legislatively-sanctioned homophobia, which continues to remain a pressing societal issue in many parts of the (predominantly developed) world, has been a prominent part of cultural discourse for the greater part of civilizational history. This fear of same-sex sentiment resounded prominently in the literary, clerical, entertainment and educational productions of this millennia-spanning time frame. And it was only with the advent of Hollywood (and other major production studios) that this controversial subject was first tackled head-on – and with a measure of sincerity & fair treatment.
Onscreen Productions engender New Laws
TV series like Will and Grace (1998 – present) and Modern Family (2009 – present) brought about a defining, watershed moment in the popular perception of gay men and women. Other onscreen productions, with prominent blockbuster and TV Shows, followed in this trend.
Watching these spectacles, people slowly became accustomed to the presence of homosexual communities in their midst. This course towards a communal form of normalization continues even today. As such, it reached its pinnacle in the guise of the landmark gay marriage rights laws enacted during the Obama Administration. In the U.S, gay individuals can now legally marry, own property and vote – just like any other class of citizens.
For many people, the social entrenchment of this wholesale acceptance of the gay community marks a change for the better (and greater inclusivity). But for others, the entire spectrum of LGBTQ concerns remains a contentious issue.
Conservative Evangelical Christians and the adherents of other Abrahamic faiths continue to comprise some of the biggest detractors of all modern gay rights and feminist movements. They consider homosexual behavior to be against their central scriptural and creedal injunctions, and as part of an alleged liberal-secular agenda geared towards belittling their faith ideologies.
The Propagation of Fake (and Dangerous) Moral Standards in Society
Since wealthy industrial corporations nowadays provide the majority of financing for virtually all onscreen projects, movies, TV shows, and live television productions preferentially promote their interests. Their far-reaching influence can be seen quite conspicuously in the casual appearance of a number of brand commodities adorned by the wily characters in these digital showpieces.
These non-essential material items are generally presented as the ‘desirables’ that everyone should aspire to possess. Things like specific types of liqueur, clothing, gadgetry, automobiles, and even real-estate venues, are tacitly equated with the concept of private status for consumer acceptance. A large number of people, especially those afflicted by the ravages of:
- Continued Unemployment,
- Low Self-esteem
experience the greatest share of negative influence from these unchecked dosages of rampant materialism. They accept the false premise that the ownership of these branded items will bring them happiness and greater social mobility.
And when these promised advantages are not found to be greatly forthcoming, these gullible individuals (victims of corporate fraud) can become host to all manner of psychological ‘turbulences’.
Commercially-oriented Social Mores, and Rising Depression/Suicide Rates.
Non-tangible social queues, including the norms of contemplation & common discourse introduced through the fake moral standards of commercial entities, are perhaps even more socially damaging. Especially when people start to judge each other on their superficial bases while ignoring the (more aptly-gauging) human factors of integrity and good conduct in their assessments.
Many social scientists like to link the high rates of childhood & adult depression/suicide in largely capitalistic economies (where market consumerism reigns with state sanction) to this problem. In the U.S alone, suicide accounts for the 10th leading cause of death. And TV Shows, without a shred of a doubt, is a major contributive agent invested heavily in furthering this trend.
If you’d like to continue your research into this topic further, consider subscribing to a Spectrum Internet and TV. Watch movies like the 1995 hit Empire Records, The Devil Wears Prada (2006) and Dior and I (2014), available on the service’s On Demand Catalog, to get you going.
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