Flipkart Eyes Stake on Star India’s Hotstar Against The Amazon

Flipkart Eyes Stake on Star India’s Hotstar Against The Amazon

After the Walmart inc acquired the Flipkart currently the Walmart Inc’s Flipkart unit is in talks to buy a stake in Hotstar the Star India’s video streaming service, Reported on Monday by the Mint daily.

The reported talks with Hotstar come at a time when there is the high demand within the country for video streaming services like Netflix and Amazon Prime Video, which provide original content shows like Sacred Games and Breathe.

Hotstar, owned by Twenty-first Century Fox’s Star India unit, launched in India in 2015 – a few year previous streaming giant Netflix and nearly 2 years before Amazon Prime Video debut within the country – remains well before both in terms of its popularity with domestic users.

Flipkart Eyes on Star India's Hotstar

Hotstar has been providing premium content like HBO’s Game of Thrones and live-streaming of popular Indian Premier League cricket for an annual subscription of ₹999 rupees.

Hotstar has denied any such talks with Flipkart, but said was open to partnerships that may facilitate grow the web scheme in India and beyond, the paper reported.

Flipkart has already engaged with Hotstar to launch a video advertising platform in July. Hotstar is additionally one of the internet partners for Flipkart and, its customer loyalty programme competing with Amazon Prime.

Walmart acquired about seventy-seven of Flipkart for nearly $16 billion in what was the U.S. retail giant’s largest-ever deal and a move to require on arch-rival Amazon in a key growth market.

Flipkart, together with its fashion units Myntra and Jabong, is slightly previous Amazon in India’s online retail, according to Forrester estimates.

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