SEO (Search Engine Optimization) has enough importance for a website to practice it effectively in order to boost traffic and gain visibility. It is hard to keep up with numerous SEO strategies floating around the web and hence we made a list, which gives an insight into the tips on getting ultimate success for the business. Before incorporating any SEO strategies monitor your current business plan of action and understand the issues which lack to get traffic.
Improve your online presence with the below tip on SEO strategy and be found easily by your customers to boost the business.
- Fresh Content
The audience is attracted to fresh news and new content. To keep your customers and potential customers engage in your business, keep updating your content with fresh ideas and strategies. Write content in a way which invites the customers to explore your website and pages. Updating content on a regular basis is a good SEO strategy and it helps to drive traffic to your business.
One way to keep adding new content to your website is by creating a blog page and adding new articles to it. Integrating blog to a website is a wonderful way to reach clients and it acts as a platform for the users to express their opinion. Keep your blog content fresh with integrating trending topics and related updates along with back-links to your site.
- Know your Keywords
As soon as you understand the concept of SEO optimization, you can find the importance a search engine places in related keywords. Do your research and check your competitor’s websites to see if your keywords are relevant to your business and if they match the user’s search. Keyword search is most important as search engines show web pages which have the most relevant keywords in their result pages.
Think as a user before incorporating relevant keywords which describe your products and services. Incorporate keywords in titles to get the immediate attention of the users. Since the title page has an impact on SEO, including keywords in the title will make your website SEO-friendly.
- Build links
This is a basic SEO strategy to boost traffic to a business website. Whenever you create new content, integrate links in the blog or other sites to revert back to your site. It is a standard SEO practice and a popular survey advises to use appropriate wording in the hyperlink to give value to your website without irritating the user. To build links strategically is more important than dropping them randomly at forums or comment sections.
Search engines decide on ranking the page well if it has good links that are used by people rather than discarded because of irrelevancy. Integrate your links in sites as guest posts with high standards are rewarded by search engines instead of dropping links in sites which accepts any content.
- Optimization across platforms
If you are worried about sites to build back-links, use your social media pages to legitimately build back-links. Facebook, Instagram, Twitter, and Google+ are excellent platforms to showcase your content to the potential audience and earn organic traffic. Integrating social media buttons on the website and building back-links on social media sites is a positive SEO strategy which search engines are beginning to recognize.
Use the same keyword strategy in social media sites to improve your branding and it gives users an idea as to which keywords are relevant to your business. This social media branding can be considered as indirect SEO strategy to boost the business.
- Responsive sites
With a rise in the number of mobile users, there has been a consistent increase in mobile searches. Major search engines like Google have announced that the ranking of websites improves with the friendliness of the website on mobiles. Creating responsive websites will increase traffic to the website and you can gain an advantage over your competitors that do not have responsive sites.
Mobile-friendly websites ultimately boost ranking in search engine result pages. Technical SEO factors like indexing and user experience are improved in responsive sites making them the best SEO strategy to boost the success of a business. Test your website for mobile-friendliness and run an audit on your mobile site to check for duplicate content. Track the mobile ranking and check the progress compared to old data.
- User experience
Search engines reward the websites which are user-friendly. Hence user experience is an important factor when it comes to SEO strategy. Optimizing the website just for search engines does not bring you traffic or sales. Good user experience will result in high traffic and ultimately good ranking. The factors which impact the user experience are load time of the website, visual appeal of the website to increase the dwell time and easy navigation of the site for the user.
Visitors are more likely to abandon your site if the load time is slow. It is advised to avoid complex navigations and keep it simple to avoid confusing the visitor from taking the desired action. Search engines are more likely to rank websites higher if they provide good user experience across all devices and platforms.
- Ease of crawling
You have successfully created a beautiful website with unique content but still, have difficulty in getting traffic. The reason might be linked to the ability of search engines to crawl your website. Lack of proper indexing is an issue when it comes to the inability for the search engines to locate your website. Apart from having heavy multi-media content like images and videos, incorporate meaningful text for the search engines to identify the content. Check your website frequently for the crawlability factor and remove unwanted back-links and duplicate content to improve the ranking.
SEO is no doubt an important issue which every website owner should be aware of when it comes to increasing visibility of the site but you do need not to be an SEO wizard. Just follow the above 7 tips and pay close attention to organic traffic. Get an SEO audit to know what your website lacks and work on building a strong website to see better results.
Author’s Bio: I’m currently working as Content Manager with reputed SEO Experts India. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. I have a keen interest in Entrepreneurship, Online Reputation Management, search engine optimization services India, Quality Link Building, Tech Consultancy, etc.